Any item/product (or packaging) with NFC Technology brings your product to life and creates a new way to connect and engage with customers. It enhances your brand value and builds loyalty, letting the T-shirt itself deliver brand content, helpful services and personalised experiences. Its forecasted that by 2021, 20% of all apparel in the developed world will be connected to the cloud.
Once a customer taps the NFC tag with their smartphone, the phone points them to a URL (could be garment care instructions, sustainability/traceability information, promotions, competitions or other brand-directed content).
For example tapping a smartphone on a T-shirt embedded with NFC technology could take you straight to:
- Your brand’s overall website
- Your brand’s e-marketing sign-up page
- Your brand’s social media community pages
- Your brand’s current digital campaign on social media
- Your brand’s menus or events pages
- Your brand’s exclusive music playlist
- Your brand’s competition entry page